CULTIVATE FLY AWAY EVENT
line

CULTIVATE FLY AWAY EVENT
OFFICIAL CONTEST RULES

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. Message and data rates may apply.
Text STOP to 30364 to opt out and to discontinue further participation in the Sweepstakes.
Text HELP to 30364 for information. If you enter via text-messaging , you will receive four (4) text messages in response to your entry and up to ten (10) text messages per month from an automated system with coupons and offers. Consent is not required to buy goods and services. You may not be able to participate by text messages through all wireless carriers.



1. ELIGIBILITY:

Cultivate Fly Away Event, (the "Sweepstakes") is open only to legal residents of the forty nine (49) United States excluding Rhode Island (including District of Columbia) who are at least eighteen (18) years old at the time of entry. Employees of CMG Strategy Co., LLC, PepsiCo, Inc., Pepsi-Cola Company and its bottlers, Izze Beverage Company, and their parent and affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Sweepstakes is subject to all applicable federal, state and local laws and regulations and is void in Rhode Island and where prohibited. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Sweepstakes. Winning the prize is contingent upon fulfilling all requirements set forth herein.

2. SPONSOR:

CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202.

3. TIMING:

The Sweepstakes begins on March 31, 2014 at 12:00 a.m. Eastern Time ("ET") and ends on April 27, 2014 at 11:59 p.m. ET (the "Promotion Period").

4. HOW TO ENTER:
  1. Text Message: During the Promotion Period, using a two-way text-messaging capable device ("Device"), text IZZE to 30364. Each text message constitutes one (1) Sweepstakes entry. Message and data rates may apply. Text STOP to 30364 to opt out and to discontinue further participation in the Sweepstakes. Text HELP for information. Send questions to http://www.chipotle.com/en-us/talk_to_us/talk_to_us.aspx. If you enter via text-messaging, you will receive up to four (4) text messages in response to your entry and up to ten (10) text messages per month from an automated system with coupons and offers. Participating carriers include: ACS Wireless, AIO Wireless, ALLTEL, AT&T, Bluegrass Cellular, Boost, Carolina West Wireless, Cellcom, Cellular One, Cellular One of East Central Illinois, Cellular South, Chat Mobility, Cincinnati Bell, Cricket, ECIT, Element Wireless, GCI, Golden State Cellular, Illinois Valley, Immix Wireless, Inland Cellular, iWireless, LongLines Wireless, MetroPCS, Nex-Tech, Northwest Missouri Cellular, NTelos, Plateau Wireless, PTCI, Sprint, T-Mobile, Thumb Cellular, U.S. Cellular, Verizon Wireless, Virgin Mobile USA, West Central Wireless and other carriers that may be added from time to time. Service may not be compatible with all handsets. Consent is not required to buy goods and services.To view the Sponsor's Mobile Privacy Policy, http://chipotle.com/en-US/html/privacy.html.
  2. Mail-in Alternate Method: To enter without a Device, hand print your name, address, day and evening phone numbers, email address, and date of birth on a 3" x 5" piece of paper and mail it in an envelope with proper postage to "Cultivate Fly Away Event," c/o CMG Strategy Co., LLC, PO Box 5046, Department 809400, Kalamazoo, MI 49003-5046, U.S.A. You will receive one (1) entry into the Sweepstakes. Limit: One (1) entry per envelope. All mail-in entries must be handwritten and must be postmarked by April 28, 2014 and received by May 5, 2014. All entries become the exclusive property of Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

Limit: Each entrant may enter one (1) time during the Promotion Period. Multiple entrants are not permitted to share the same email address or Device. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, Devices, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration or entry, the authorized account holder of the email address or the text-messaging capable device used to register will be deemed to be the entrant. The "authorized account holder" of an email address, is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winner may be required to show proof of being the authorized account holder.

5. WINNER DETERMINATION AND VERIFICATION:

Sponsor is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of potential winner are final and binding in all matters related to the Sweepstakes. Receiving a prize is contingent upon compliance with these Official Rules. The potential Sweepstakes winner will be randomly selected, from all eligible entries received on or around May 6, 2014; entrants who opt out via text message will not be included in the drawing. The potential winner will be notified by text message after the date of random drawing. Any potential winner who entered via text-messaging will be notified by phone and/or text message at the number of the Device used to enter the Sweepstakes. Potential winners who entered via text-messaging must reply with their email address within seventy-two (72) hours of receiving the win notification text message to complete an online prize fulfillment form. The potential Grand Prize winner (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability & Publicity Release ("Declaration") within ten (10) days of the date notice or attempted notice is sent, in order to claim the prize. If a potential winner cannot be contacted, fails to complete the online fulfillment form within seventy-two (72) hours from of win notification (if applicable), fails to sign and return the Declaration or provide any other requested information within the required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In the event that a potential Grand Prize winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. There will be three (3) alternate drawings after which the Grand Prize will remain unawarded.

6. PRIZE:

ONE (1) GRAND PRIZE: A trip for two (2) to one of the following Cultivate Events, chosen by the winner: June 7, 2014 in San Francisco, California; August 23, 2014 in Minneapolis, Minnesota; or, October 18, 2014 in Dallas, Trip package includes round trip, coach-class air transportation for two (2) from a major airport near winner's home (determined by Sponsor in its sole discretion) to winner's choice of Minneapolis, MN, Dallas, TX, or San Francisco, CA.; two (2) nights' accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); ground transportation to and from airport and hotel; $500 spending money; and two (2) reserved seats front row for all chef demos. Winner must complete the trip October 31, 2014 or prize will be forfeited. Trip must be booked at least twenty-one (21) days prior to departure. Travel and accommodations are subject to availability and blackout dates. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in this Sweepstakes, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Unless child of winner, travel companion must be eighteen (18) years of age or older as of the date of departure or a sibling/friend of winner with the appropriate parental permissions and releases and must travel on same itinerary and at the same time as the winner. If winner is a minor in his/her state of residence, travel companion must be winner's parent/legal guardian. Travel companion must execute liability/publicity releases prior to issuance of travel documents. Travel restrictions, conditions and limitations may apply. If in the judgment of Sponsor air travel is not required due to winner's proximity to prize location, ground transportation will be substituted for round trip air travel at Sponsor's sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible if the Cultivate Festivals are delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor's sole discretion. Approximate Retail Value ("ARV"): $2,575. Actual value may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value. Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor's sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning the Sweepstakes prize depend on the number of eligible entries received during the Promotion Period.

7. RELEASE:

By receipt of any prize, winner agrees to release and hold harmless Sponsor, PepsiCo, Inc., Pepsi-Cola Company and its bottlers, Izze Beverage Company, and their respective subsidiaries, affiliates, suppliers, distributors, prize suppliers, advertising/promotion agencies and each of their respective parent companies and each such company's officers, directors, employees and agents (collectively, the "Released Parties") from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

8. PUBLICITY:

Except where prohibited, participation in the Sweepstakes constitutes the winner's consent to Sponsor's and its agents' use of winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. GENERAL CONDITIONS:

Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. LIMITATIONS OF LIABILITY:

The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in cellular networks, phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.

11. DISPUTE RESOLUTION:

You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the Mobile Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with Sponsor arising out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the Mobile Terms and Conditions, you will send a written notice to the Sponsor ("Demand"). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Mobile Terms and Conditions. You must send the Demand to the following address (the "Notice Address"): Legal Department, 404 E. 10 Mile Road, Pleasant Ridge, Michigan 48069. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree to the following:

  1. For any claim or dispute alleging that the Sweepstakes (including, but not limited to, its administration and management), the Official Rules, or the Mobile Terms and Conditions fail to comply with the Telephone Consumer Protection Act (47 U.S.C. § 227) or any applicable laws governing the running and administration of sweepstakes, contests and promotions in the jurisdictions in which the Sweepstakes is conducted, that you will file a demand for arbitration with the American Arbitration Association (the "Arbitrator") in Oakland County, Michigan. This arbitration provision limits the ability of you, and Sponsor to litigate claims in court and you, and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that for any claim subject to this sub-section (a), you will not file any lawsuit against Sponsor in any state or federal court. You agree that if you do sue on any such claim in state or federal court and Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Sponsor in court, including reasonable attorney's fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate. In any proceeding subject to this subsection (a), all issues and questions concerning the administration, management, construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.
  2. For any claim or dispute not described in the first sentence of sub-section (a), all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules. You further agree in any action or proceeding subject to this sub-section (b) to submit to the personal jurisdiction of the federal and state courts located in the State of Colorado and that such federal and state courts located in the State of Colorado will be the sole and exclusive venue for any such proceedings, and hereby waive any objection based on lack of personal jurisdiction, improper venue, inconvenient forum or similar grounds in any such proceeding.

You agree that you will not file a class action or collective action against Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Mobile Terms and Conditions, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Sponsors agree that we will submit all disputes with you to arbitration before the Arbitrator.

12. ENTRANT'S PERSONAL INFORMATION:

Information collected from entrants is subject to the Sponsor's Privacy Policy (https://www.chipotle.com/en-us/html/privacy.html).

13. WINNER LIST:

For a winner list, visit http://bit.ly/1c64Ftf . The winner list will be posted after winner confirmation is complete.