Chipotle U Rivalry Week
The “Chipotle U Rivalry Week” Promotion (the “Promotion”) begins on or about November 10, 2025 at 12:01 a.m. Pacific Time (“PT”) and ends on November 17, 2025 at 11:59 p.m. PT (the “Promotion Period”). The Sponsor of this Promotion is CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1100, Newport Beach, CA, 92660 (“Sponsor”). By participating in the Promotion each participant agrees to be bound by these terms and conditions (“Terms”). Officers, directors and employees of Sponsor and each of its respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies involved in the Promotion are collectively referred to herein as the “Promotion Entities”.
The Promotion is open only to legal residents of the fifty (50) United States and Washington D.C., who are college or university students eligible for a Chipotle U Rewards Account as outlined in the Chipotle U Terms found here https://www.chipotle.com/rewards-terms who attend a college or university located in one of the “Qualifying Towns” as defined below.
Qualifying Towns include:
AUBURN | AL |
FLORENCE | AL |
TUSCALOOSA | AL |
CONWAY | AR |
FAYETTEVILLE | AR |
FLAGSTAFF | AZ |
TEMPE | AZ |
TUCSON | AZ |
BERKELEY | CA |
CHICO | CA |
DAVIS | CA |
SAN LUIS OBISPO | CA |
WESTWOOD | CA |
BOULDER | CO |
FORT COLLINS | CO |
GREELEY | CO |
MIDDLETOWN | CT |
NEW HAVEN | CT |
STORRS | CT |
NEWARK | DE |
GAINESVILLE | FL |
TALLAHASSEE | FL |
ATHENS | GA |
KENNESAW | GA |
STATESBORO | GA |
AMES | IA |
IOWA CITY | IA |
BOISE | ID |
CHAMPAIGN-URBANA | IL |
EVANSTON | IL |
NORMAL | IL |
BLOOMINGTON | IN |
SOUTH BEND | IN |
WEST LAFAYETTE | IN |
LAWRENCE | KS |
MANHATTAN | KS |
BOWLING GREEN | KY |
LEXINGTON | KY |
BATON ROUGE | LA |
AMHERST | MA |
CAMBRIDGE | MA |
COLLEGE PARK | MD |
SALISBURY | MD |
TOWSON | MD |
ORONO | ME |
ANN ARBOR | MI |
EAST LANSING | MI |
MANKATO | MN |
COLUMBIA | MO |
ST CHARLES | MO |
OXFORD | MS |
BOZEMAN | MT |
MISSOULA | MT |
CHAPEL HILL | NC |
GREENSBORO | NC |
RALEIGH | NC |
FARGO | ND |
LINCOLN | NE |
DURHAM | NH |
NEW BRUNSWICK | NJ |
PRINCETON | NJ |
LAS CRUCES | NM |
BINGHAMTON | NY |
ITHACA | NY |
SYRACUSE | NY |
ATHENS | OH |
BOWLING GREEN | OH |
COLUMBUS | OH |
KENT | OH |
OXFORD | OH |
NORMAN | OK |
STILLWATER | OK |
CORVALLIS | OR |
EUGENE | OR |
INDIANA | PA |
STATE COLLEGE | PA |
PROVIDENCE | RI |
CLEMSON | SC |
COLUMBIA | SC |
KNOXVILLE | TN |
AUSTIN | TX |
COLLEGE STATION | TX |
DENTON | TX |
LUBBOCK | TX |
SAN MARCOS | TX |
WACO | TX |
LOGAN | UT |
PROVO | UT |
BLACKSBURG | VA |
CHARLOTTESVILLE | VA |
FAIRFAX | VA |
HARRISONBURG | VA |
LYNCHBURG | VA |
RICHMOND | VA |
BURLINGTON | VT |
PULLMAN | WA |
EAU CLAIRE | WI |
MADISON | WI |
MORGANTOWN | WV |
LARAMIE | WY |
There are two ways to participate:
a. Chipotle U Sign Up: During the Promotion Period, eligible participants who attend college or university in a Qualifying Town the fifty (50) United States and Washington D.C. can sign up for a new Chipotle U account. The top ten (10) Qualifying Towns who receive the most sign ups for colleges or universities during the Promotion Period will be the winners.
b. Write In: During the Promotion Period, participants who are eligible to sign up for Chipotle U who are not attending college or university in a Qualifying Town will be able to write in the name of their college or university at rivalry.chipotle.com to receive an entry for their college or university (“Write-In Votes”). The town or city which receives the most Write-In Votes will receive a prize.
Limit one (1) entry per person for each method of participation.
Prizes: Registered Chipotle U members who are students at universities or colleges in the winning towns or cities will receive one (1) Chipotle Buy One Get One Free code (“BOGO Code”), which entitles the holder to one (1) free regular menu entrée item, with the purchase of one (1) regular menu entrée item at regular price, when ordered in-restaurant or via the Chipotle mobile app or order.chipotle.com from a participating Chipotle restaurant in the United States. For clarity purposes, “regular menu entrée item” means a burrito, burrito bowl, single order of three tacos, quesadilla (only available via the Chipotle App or on Chipotle.com), or a salad, subject to availability. A regular menu entrée item does not include kids’ meals, 3-point meals, or single tacos. Each BOGO Code must be redeemed within eight (8) days. The approximate retail value (“ARV”) of each BOGO Code is up to $10.45.
Sponsor reserves the right to implement policies and procedures as may be necessary to enforce compliance with these Terms. Sponsor reserves the right to modify, extend, suspend, or terminate the Promotion if it determines, in its sole discretion, that the Promotion is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s reasonable control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Promotion as contemplated herein.
Sponsor assumes no responsibility for any malfunctions, errors or failures that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor is not responsible for miscommunications, or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Promotion, to be acting in violation of these Terms, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Promotion, or to annoy, abuse, threaten or harass any other person.
Sponsor assumes no responsibility for any damage to a participant’s, or any other person’s, computer or mobile device which is occasioned by participating in the Promotion, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.
The Promotion Entities assume no responsibility for any malfunctions, errors or failures that are human or technical in nature. Without limiting the generality of the foregoing, the Promotion Entities are not responsible for miscommunications, or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.
ARBITRATION PROVISION: By participating in this Promotion, each entrant agrees that any claim, controversy or dispute (whether in contract, tort, or otherwise) you may have at law or in equity against the Promotion Entities arising in whole or in part out of or relating in any way to (a) the Promotion, (b) the awarding or redemption of any prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate (each, a “Promotion Dispute”) will be resolved in accordance with the provisions set forth in this section. Please read this section carefully. It affects your rights and will have a substantial impact on how Promotion Disputes are resolved.
Opt-Out. You may elect to opt-out (exclude yourself) from the final, binding individual arbitration procedure and waiver of class and representative proceedings specified in these Official Rules by sending a written letter to: CMG Strategy Co., LLC, Attn: Promotion Legal Disputes, 610 Newport Center Drive, Suite 1100, Newport Beach, California, 92660 (the “Notice Address”), within thirty (30) calendar days of your initial agreement to these Official Rules. The letter must be signed personally by you or your legal guardian (and not your counsel) and specify: (1) your name; (2) your mailing address; (3) and your request to be excluded from the final, binding individual arbitration procedure and waiver of class and representative proceedings specified in this Section. In the event that you opt-out consistent with the procedures set forth above, all other terms of these Official Rules shall continue to apply.
Pre-Arbitration Dispute Resolution: You agree that whenever you have a Promotion Dispute, you will first send a written notice to Sponsor (“Demand”). You agree that the requirements of this paragraph will apply even to disputes that may have arisen before you accepted these Official Rules. You must send the Demand to the Notice Address listed above. The Demand must seek to resolve only your individual Promotion Dispute and must be personally signed by you (and not your counsel). Within twenty (20) days of receipt of a Demand, the recipient may request an individualized video or telephone conference that both parties must personally attend (with counsel, if represented). You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until after the period to request a conference expires or, if a conference is requested, twenty (20) days after the conference. Compliance with this informal dispute resolution procedure section is mandatory and a condition precedent to initiating arbitration. This procedure is essential to providing each of you and the Promotion Entities a meaningful opportunity to resolve disputes informally. Any applicable limitations periods and filing fee deadlines will be tolled while the parties engage in the process set forth above. Notwithstanding the scope of arbitration outlined in the first paragraph of this dispute resolution section, a court of competent jurisdiction may enjoin a party from filing or proceeding with an arbitration if these requirements have not been met.
Arbitration Procedure: If the disagreement stated in the Demand is not resolved to your satisfaction within ten (10) business days after the conference described above (or within ten [10] business days after the time when such a conference may be requested if no conference has been requested), the Promotion Dispute (1) will be resolved exclusively by final and binding arbitration administered by the American Arbitration Association (the “Arbitrator”) and conducted before a sole arbitrator in accordance with the AAA Consumer-Rules (as may be amended) and as modified by the agreement to arbitrate in this paragraph; (2) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (3) the arbitration shall be held in Los Angeles, California; (4) the arbitrator’s decision shall be controlled by these Official Rules and any of the other agreements referenced herein that the applicable user may have entered into; (5) the arbitrator shall apply Colorado law, without regard to its choice of law or conflict of law rules or principles that would result in applying the law of any other jurisdiction, consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (6) there shall be no authority for any claims to be arbitrated on a class or representative basis; arbitration can decide only your and/or the applicable Promotion Entity’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated unless the Mass Arbitration provisions set forth below are triggered; (7) the arbitrator shall not have the power to award punitive damages against you or any Promotion Entity; (8) if you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor or its designee will pay as much of your filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (9) with the exception of subpart (6) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of AAA, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (6) is found to be invalid, unenforceable, or illegal, then the entirety of this Arbitration Provision shall be null and void, and neither you nor the affected Promotion Entity shall be required to arbitrate their dispute. If, for any reason, the American Arbitration Association is unable or unwilling to conduct the arbitration, you may file your case with any national arbitration company that will honor the requirements set forth above.
Mass Arbitration:
If, at any time, 25 or more claimants (including you) submit Demands that are not resolved through the pre-arbitration dispute resolution or seek to file demands for arbitration raising similar claims against any Promotion Entity, and such circumstances meet the definition and criteria of Mass Filings (“Mass Filing”) set forth in National Arbitration & Mediation’s (“NAM”) Mass Filing Supplemental Dispute Resolution Rules and Procedures (“NAM’s Mass Filing Rules,” available at https://www.namadr.com/resources/rules-fees-forms/), you and the Promotion Entities agree that AAA shall not serve as Arbitrator and that instead NAM shall administer any Mass Filing claims and that the NAM Mass Filing Rules in effect at the time such claim is filed shall apply as modified below. You agree that throughout this process, the parties’ counsel shall meet and confer to discuss modifications to these procedures based on the particular needs of the Mass Filing. You acknowledge and agree that by electing to participate in a Mass Filing, the adjudication of your dispute might be delayed.
Stage One: Counsel for the claimants and counsel for the Promotion Entities shall each select 25 claims per side (50 claims total) to be filed and to proceed in individual arbitrations as part of a staged process. Each of these individual arbitrations shall be assigned to a different, single arbitrator unless the parties agree otherwise in writing. Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. After this initial set of staged proceedings is completed, the parties shall promptly engage in a global mediation session of all remaining claims with a retired federal or state court judge and the Promotion Entities will pay the mediator’s fee.
Stage Two: If the remaining claims are not resolved at this time, counsel for the claimants and counsel for the Promotion Entities shall each select 50 claims per side (100 claims total) to be filed and to proceed in individual arbitrations as part of a second staged process, subject to any procedural changes the parties agreed to in writing. Each of these individual arbitrations shall be assigned to a different, single arbitrator unless the parties agree otherwise in writing. Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. After this second set of staged proceedings is completed, the parties shall promptly engage in a global mediation session of all remaining claims with a retired federal or state court judge and the Promotion Entities will pay the mediator’s fee.
Stage Three: If the remaining claims are not resolved at this time, counsel for the claimants and counsel for the Promotion Entities shall each select 100 claims per side (200 claims total) to be filed and to proceed in individual arbitrations as part of a third staged process, subject to any procedural changes the parties agreed to in writing. Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. Following this third set of staged proceedings, counsel for claimants may elect to have the parties participate in a global mediation session of all remaining claims with a retired federal or state court judge.
If your Claim is not resolved as part of the staged process identified above, either:
Option One: You and we may separately or by agreement, opt out of arbitration and elect to have your Claim heard in court consistent with these Official Rules. You may opt out of arbitration by sending us your individual, personally signed notice of your intention to opt out by certified mail addressed to the Notice Address. Such an opt-out notice must be sent by you personally, and not by your agent, attorney, or anyone else purporting to act on your behalf. It must include a statement, personally signed by you, that you wish to opt out of arbitration within 30 days after the conclusion of Stage 3 or the elective mediation associated with Stage 3. The Promotion Entities may opt your Claim out of arbitration by sending an individual, personally signed notice of our intention to opt out to your counsel within 14 days after the expiration of your 30-day opt out period. Counsel for the parties may agree to adjust these deadlines.
OR
Option Two: If neither you nor we elect to have your Claim heard in court consistent with Option One, then you agree that your Claim will be resolved as part of continuing, staged individual arbitration proceedings as set forth below. Assuming the number of remaining claims exceeds 200, then 200 claims shall be randomly selected (or selected through a process agreed to by counsel for the parties) to be filed and to proceed in individual arbitrations as part of a staged process. If the number of remaining claims is fewer than 200, then all of those claims will be filed and proceed in individual arbitrations. Any remaining claims will not be filed or be deemed filed in arbitration, nor will any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. After each set of 200 claims are adjudicated, settled, withdrawn, or otherwise resolved, this process shall repeat consistent with these parameters. Counsel for the parties are encouraged to meet and confer, participate in mediation, and engage with each other and with NAM (including through a Procedural Arbitrator, as such term is used in the NAM Rules) to explore ways to streamline the adjudication of claims, increase the number of claims to proceed at any given time, promote efficiencies, conserve resources, and resolve the remaining claims.
A court of competent jurisdiction shall have the authority to enforce these Mass Filing provisions and, if necessary, to enjoin the mass filing, prosecution, or administration of arbitrations and the assessment of arbitration fees. If these additional procedures apply to your Claim, and a court of competent jurisdiction determines that they are not enforceable as to your Claim, then your Claim will proceed in a court of competent jurisdiction consistent with these Official Rules.
You and we agree that each party values the integrity and efficiency of arbitration and wishes to employ the process for the fair resolution of genuine and sincere disputes between the parties. You and we acknowledge and agree to act in good faith to ensure the processes set forth herein are followed. The parties further agree that application of these Mass Filing procedures have been reasonably designed to result in an efficient and fair adjudication of such cases. If any part of this Mass Arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of NAM, then the balance of this Mass Arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein unless the lack of such provision would lead this Mass Arbitration provision to fail of its essential purpose.