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Proud to support youth hockey

We’re teaming up with USA Hockey

Enter for a chance-to-win big starting September 10th

The Chipotle Hockey Chance-to-Win Promotion

Official Rules


The Chipotle Chance-to-Win Promotion (the "Promotion") is open only to legal residents of the forty-eight (48) contiguous United States and the District of Columbia, excluding Alaska and Hawaii, who are at least thirteen (13) years old at the time of entry. Employees of CMG Strategy Co., LLC (“Sponsor”) and Vibes Media, LLC (“Administrator”), Bauer and their respective parent and affiliate companies, suppliers (collectively, the “Released Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Promotion is subject to all applicable federal, state and local laws and regulations and is void in Alaska and Hawaii and where prohibited by law. Participation constitutes an Entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator's decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. Any entrant who is considered a minor in their state of residence must have their parent or legal guardian’s permission to enter this Promotion.


CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202


Vibes Media, LLC 300 W. Adams, 7th Floor, Chicago, IL 60606.


The Promotion begins on September 10, 2018 at 9:00 a.m. Central Time ("CT") and ends on September 21, 2018 at 11:59 p.m. CT (the "Promotion Period"). Administrator's computer is the official time keeping device for this Promotion.


A. Text Message: During the Promotion Period, using a two-way text-messaging capable device ("Device"), text HOCKEY, GOAL, or ICE to short code 888222. You will receive a bounce back SMS message containing a link to the Instant Win entry form. You will receive up to 4 automated marketing messages to the mobile number provided. Message and data rates may apply. Text STOP to 888222 to cancel. Text HELP for help. Consent is not a condition of purchase or entry. To view the Terms of Use and Chipotle Privacy Policy: http://chipotle.com/privacy-policy. After you complete the entry form, you will be brought to the reveal page. You will be directed to “press” to reveal if you have won. If you are a winner, subject to verification, details on how to retrieve the Grand Prize and or Runner-Up prize will be displayed on the page.

B. Online: If you wish to participate via online visit here. You will be directed to an alternate means of participation entry form. After you complete the entry form, you will be brought to the reveal page. You will be directed to “press” to reveal if you have won. If you are a winner, subject to verification, details on how to retrieve the Grand Prize or Runner-Up prize will be displayed on the page.

All entries become the exclusive property of Sponsor. No correspondence regarding entries will be entered into with entrants. Proof of sending or submission of information will not be deemed to be proof of receipt by Sponsor or Administrator. Entries received that are illegible, incomplete, or are not submitted by one of the entry methods outlined above, or contravene the spirit of the entry process will be disqualified. Entries that do not comply with these Official Rules will not be eligible. Sponsor and Administrator reserve the right to disqualify and reject any entries that Sponsor or Administrator determine to be in violation of any term contained in these Official Rules.

At the time of participation, you will have the opportunity to opt-in to receive further communications from Sponsor. Entrants are not required to opt-in and opting in will not increase your chances of winning a prize.

All entrants must provide a valid mobile number and zip code to sign up for alerts. Mobile alerts are available on most U.S. mobile carriers. Void where prohibited. If you opt-in you are agreeing to receive recurring automated marketing text messages to the mobile number provided at opt-in. Message frequency varies. Consent is not a condition of purchase. Message and data rates may apply. You can unsubscribe at any time by texting STOP to quit. Text HELP for help. Privacy Policy: http://chipotle.com/privacy-policy. Cancellation will not eliminate an otherwise valid entry into the Promotion.

Limit: There is a limit of one (1) entry per person by any method of entry during the Promotion Period. Multiple entrants are not permitted to share the same email address or Device. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, Devices, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant will be disqualified. Use of any automated system and/or repetitive electronic submission of entries (including but not limited to entries made using any script, macro, bot or Promotion service) to participate is prohibited and transmissions from these or related email or IP addresses may be blocked and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, incorrect, invalid, unintelligible or misdirected entries, which will be disqualified. In the event of a dispute as to any entry, the authorized account holder of the email address or the text-messaging capable Device used to participate will be deemed to be the entrant. The "authorized account holder" of an email address, is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winners may be required to show proof of being the authorized account holder. If more than one person is shown as a responsible party, then the first-named person will be deemed the Authorized Account Holder unless the individuals on the account otherwise agree. Administrator’s determination of the Winner in case of a dispute will be final and binding.

Winner Determination and Verification/Odds of Winning

The development of the Instant Win Promotion will be managed by Vibes Media, LLC, (Administrator) an independent organization. Sponsor’s and Administrator’s decisions as to the administration and operation of the Promotion are final and binding in all matters related to the Promotion. Receiving a prize is contingent upon compliance with these Official Rules.

No more than the seeded number of Instant Win Prizes will be awarded during the Promotion Period. Odds of winning an Instant Win Prize are subject to the number of eligible game plays affected during the Promotion Period and when, during the Promotion Period, an individual participates. Sponsor is not responsible for any incorrect prize winning message. In the event of a seeding or production error, or if for any other reason the number of winning prizes listed herein exceeds the number advertised, Sponsor and its agencies reserve the right to award only the number of prizes as advertised in a random drawing from among all eligible prize claimants.

The potential Winners must be at least thirteen 13 years of age and must complete, execute and return an Affidavit of Compliance/Eligibility/Liability/Release, and where lawful, a Publicity Release (collectively, the "Release Forms") within five (5) days of receiving the Release Forms. Failure to return Release Forms timely, or if Prize notification is returned as non-deliverable, or if Winner is found not to be eligible or not in compliance with these Official Rules, the potential Winner will be disqualified, the Grand Prize or Runner-Up prize will be forfeited and an alternate Winner will be selected in accordance with these Official Rules. Upon forfeiture and/or disqualification, no compensation will be given. Sponsor may, in Sponsor’s sole discretion choose to award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. If the Winner is a minor, the Release forms must be executed by his/her parent or legal guardian.

The potential Grand Prize Winner must also return an IRS Form W9 and execute a Travel Release Form. If the Grand Prize Winner is a minor, his/her parent or legal guardian will be required to accept the Grand Prize on the Winner’s behalf and to accompany the Grand Prize Winner on the trip.

All fees and federal, state, or other tax liabilities arising from acceptance and/or use of the Grand Prize or Runner-Up prize in this Promotion are the sole responsibility of the Winners.


One (1) Grand Prize will be awarded. The Grand Prize will include: A USA Hockey National Team experience trip for Winner and guest to Victoria BC during the 2019 IIHF World Junior Ice Hockey Championship that includes: USA vs. Sweden game December 28, 2018; USA vs Kazikhstan game December 29, 2018; Breakfast with U.S. National Team Coach and General Manager, based on their availability; Two (2) USA Hockey replica jerseys with an Approximate Retail Value (ARV) of $75 each; Roundtrip airfare for two (2) to Vancouver, BC (ARV $1200) and ground transportation to Victoria, BC; Three (3) nights hotel (double occupancy) (ARV $1000); $200/day stipend for four (4) days (ARV $800); Ground Transportation $50/day for four (4) days (ARV $200); One (1) pair Bauer Skates, one (1) Bauer hockey stick, one (1) Bauer helmet, and one (1) pair of Bauer gloves (ARV $1,500). Total ARV of Grand Prize is $4,850. Five (5) Runner-Up Prizes: Chipotle Dinner for Ten Card (ARV $100); Bauer hockey stick (ARV $270). ARV of Runner-Up Prize is $370 each. Total ARV of Runner-Up Prizes is $1,850. Total ARV of all Prizes is Six thousand and seven hundred dollars ($6,700). Any difference between actual value and ARV stated herein will not be awarded. The winner shall bear all risk of loss or damage to their Prize package, as noted above, after it has been delivered. Sponsor will not replace any prize or prize component that is lost, stolen or used without permission. The terms and conditions of the Dinner for Ten Card to Chipotle will apply. All prize details are at the sole discretion of the Sponsor.

Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize or component thereof for one of equal or greater value and comparable use for any reason. Prize will be awarded “as is” without any warranties, guarantees or representation of any kind, expressed or implied (including without limitation, any implied warranty of merchantability or fitness for a particular purpose). Sponsor makes no representations of any kind concerning the appearance, safety, or performance of any part of the Prizes.

Grand Prize winner and his/her travel companion are responsible for providing the proper government issued valid photo identification for travel. Grand prize winner and his/her travel companion are responsible for providing all forms of insurance that they may wish to obtain (at their own expense) and hereby acknowledge that the Sponsor has not and will not obtain or provide any form of insurance. Terms and conditions of travel voucher/airline tickets/event tickets shall apply. If winner resides within a 200 mile radius of host city, ground transportation may be provided in lieu of air transportation and no compensation or substitution will be provided for difference in prize value. Travel arrangements will be made through the Sponsor’s designated travel agent. The travel agent will determine the airline and flight itinerary in its sole discretion. Any changes made to trip itinerary after the trip is booked will be at the expense of the winner. No refund or compensation will be made in the event of any expenses incurred by winner (such as hotel accommodations, meals, ground transportation) as a result of the cancellation or delay of any flight except at the sole discretion of the Sponsor. Travel and accommodations are subject to availability. Travel is subject to the terms and conditions set forth in this Promotion and those set forth by the travel agent’s airline carrier of choice as detailed in the passenger ticket contract. Should any portion of the prize be canceled, postponed or in any way abbreviated, the Sponsor shall have no liability or further obligation to the Winner other than to supply the unaffected portion of the prize. The Released Parties and/or any other relevant party, reserve the right to remove or to deny entry to any event, venue or activity by any Winner and/or guest who engages in disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at any point during the trip. No responsibility is assumed by the Sponsor for any cancelled, rescheduled, delayed or postponed portion of the prize. Meals, ground transportation, gratuities and all other costs and expenses not specified herein, if any, are the responsibility of the Grand Prize winner. All prize details are at the sole discretion of the Sponsor.



By receipt of any prize, Winners agree to release and hold harmless Sponsor, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, prize suppliers, advertising/promotion agencies, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt, use, nonuse or misuse of any prize.


Except where prohibited by law, participation in the Promotion constitutes Winner's consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further notice, payment or consideration.


Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in their sole discretion. In such event, Sponsor, in its sole discretion, may elect to hold a random drawing for any or all of the prizes offered herein from among all eligible entries received up to the date of discontinuance to the extent reasonably possible and practical in light of the termination. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision.


The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in cellular networks, phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the seeding of prizes; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. No more than the stated number of prizes will be awarded. In the event that technical, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all eligible prize claimants.


You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Promotion, the Official Rules, or the CMG Strategy Co., LLC’s Mobile Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with the Sponsor arising out of, connected to, or in any way related to the Promotion, the Official Rules, or the CMG Strategy Co., LLC’s Mobile Terms and Conditions, you will send a written notice to the Sponsor (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the CMG Strategy Co., LLC’s Mobile Terms and Conditions. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 20 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or CMG Strategy Co., LLC’s Mobile Terms and Conditions, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Promotion, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Colorado without giving effect to any choice of law or conflict of law rules.


Any personal information collected in conjunction with this Promotion is subject to the CMG Strategy Co., LLC’s Privacy Policy posted at http://chipotle.com/privacy-http://chipotle.com/privacy-policypolicy. In the event of a direct conflict between the privacy policies and these Official Rules, the privacy policies shall control and govern. By participating in this Promotion, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted CMG Strategy Co., LLC’s Privacy Policy.


For a copy of these Official Rules, please visit: http://chipotle.com/HockeySweeps.


The names of the Winners will be posted online at: http://chipotlewinners.hit2c.com after the Winners are confirmed.