Optic Gaming Trivia Promotion

Official Terms & Conditions



Chipotle’s OpTic Gaming Trivia Promotion (the "Promotion") is open only to legal residents of the forty eight (48) Contiguous United States (including the District of Columbia)(excluding Alaska and Hawaii) who are at least thirteen (13) years old at the time of participation. Employees of CMG Strategy Co, LLC (“Sponsor”) and Vibes Media LLC (“Administrator”), and their parent and affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void in Alaska, Hawaii and wherever else prohibited by law. Participation constitutes participant’s full and unconditional agreement to these Official Terms & Conditions and Sponsor's and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Receiving the coupon is contingent upon fulfilling all requirements set forth herein. All participants who are considered a minor in their state of residence must have his/her parent’s or legal guardian’s permission to participate in this Promotion. By submitting your information, you agree that you (or your parent or legal guardian) have read and agree to be bound by these Official Rules and Chipotle’s Privacy Policy.


The Promotion begins on October 2, 2017 at 11:00 a.m. Eastern Daylight Time ("EDT") and ends on October 6, 2017 at 11:59 p.m. EDT (the "Promotion Period"). Administrator’s computer is the official time keeping device for this Promotion.


During the Promotion Period, using a two-way text-messaging capable device ("Device"), text GREENWALL to short code 888222. You will be invited to answer two (2) trivia questions. The first seventy five thousand (75,000) participants to answer the questions correctly will be eligible to receive the coupon. When you participate, you will receive a message confirming if you were one of the first 75,000 respondents or if the 75,000 limit has been reached and/or if your answers were incorrect. The first 75,000 participants who correctly answer the trivia questions during the Promotion Period, will receive one (1) gift coupon (while supplies last) for free Chipotle Chips and Queso with entrée purchase (approximate retail value of coupon up to $4.00). Msg & data rates may apply. Recurring messaging through 10/31/17, frequency varies based on user activity. Automated marketing messages will be sent to the phone number provided at entry. Consent is not a condition of purchase or entry. The wireless carriers are not liable for delayed or undelivered messages. T&Cs https://www.chipotle.com/terms & Privacy Policy http://chipotle.com/privacy-policy. Official Terms & Conditions: http://chipotle.com/optictrivia-rules. The offer will be delivered to the mobile number that you provided via text message. Message and data rates may apply. Consent is not a condition of purchase. The wireless carriers are not responsible for delayed or undelivered messages. Text HELP for help. Text STOP to cancel. Privacy Policy: http://chipotle.com/privacy-policy. Cancellation will not eliminate otherwise valid participation in the Promotion.

There is a limit of one gift coupon, per unique mobile number.

At the time of participating, you will have the opportunity to opt-in to receive further communications from the Sponsor. Participants are not required to opt-in and opting in will not increase your opportunity of receiving the gift coupon. Mobile alert messages are available on most U.S. wireless carriers. The wireless carriers are not liable for delayed or undelivered messages. Void where prohibited. If you opt in, you are agreeing to receive recurring automated marketing text messages to the mobile number provided. Consent is not a condition of purchase. Message and data rates may apply. You can “opt out” (or unsubscribe) from receiving alert messages by texting STOP to quit. Text HELP for help. User Terms: https://www.chipotle.com/terms & Privacy Policy: http://chipotle.com/privacy-policy.

After the gift coupons have been exhausted, you will still be able to play the trivia game until the end of the Promotion Period and have the opportunity to opt in to receive further communications from the Sponsor as described above.  


Gift Coupons for this Promotion will be given on a first to participate, first served basis while supplies last. Seventy five Thousand (75,000) gift coupons:  free Chipotle Chips and Queso with entrée purchase (approximate retail value of up to $4.00). The coupon will be delivered to the mobile number that you provided via text message. Please note that the Terms and Conditions of the coupon will also apply. Void in Alaska and Hawaii and wherever else prohibited or restricted by law. All coupons will expire on October 22, 2017 at 11:59 PM EDT. Redemption is subject to availability and only valid at participating restaurants.


By participating in the Promotion, all participants agree to abide by these Official Rules, which are final and binding on all matters pertaining to this Promotion.  Participants agree to release and hold harmless Sponsor, and its subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and its parent companies and officers, directors, employees, attorneys, and agents (collectively, the “Sponsor Entities”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt, use, nonuse or misuse of any gift coupon.


Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the operation of the Promotion or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision.


Sponsor Entities assume no responsibility or liability for (a) any incorrect or inaccurate participant information, or for any faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of submissions at any point in the operation of this Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of the Internet or any combination thereof; or (e) any injury or damage to participant’s or to any other person's property including but not limited to an electronic device which may be related to or resulting from any attempt to participate in the Promotion or download any materials relating to the Promotion or that may be caused, directly or indirectly, in whole or in part, from participation in the Promotion. If, for any reason, the Promotion is not capable of running as planned for reasons which may include without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, then Sponsor reserves the right at its sole discretion to cancel or terminate the Promotion in whole or in part.


Any information collected from the Promotion shall be used only in a manner consistent with the consent given by the participants at the time of participation, with these Official Rules, and with the Sponsor’s Privacy Policy found at:  http://chipotle.com/privacy-policy. In the event of a direct conflict between the privacy policy and these Official Rules, the privacy policy shall control and govern. By participating in this Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.


You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Promotion, these Official Rules, the Sponsor’s Privacy Policy or the Sponsor’s Mobile Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with the Sponsor arising out of, connected to, or in any way related to the Promotion, the Official Rules, or the Sponsor’s Mobile Terms and Conditions, you will send a written notice to the Sponsor (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Sponsor’s Mobile Terms and Conditions. You must send the Demand to the following address (the “Notice Address”): Legal Department, Chipotle Mexican Grill, Inc., 1401 Wynkoop Street, Suite 500, Denver, CO 80202. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 20 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you and Sponsor to litigate claims in court and you and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Sponsor or Administrator in any state or federal court. You agree that if you do sue in state or federal court, and Sponsor or Administrator brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Sponsor or Administrator. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Sponsor’s Mobile Terms and Conditions, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that they will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant, Administrator, or Sponsor in connection with the Promotion, or any claim or dispute that has arisen or may arise between you, Administrator, and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Colorado without giving effect to any choice of law or conflict of law rules. And any action brought to enforce or interpret these Official Rules shall be brought in the appropriate courts in the City and County of Denver, Colorado.


These Official Terms and Conditions will be available throughout the Promotion Period at: http://chipotle.com/optictrivia-rules


CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202.