Chipotle “Queso Cup Social Media” Contest

Official Rules




The Chipotle “Queso Cup Social Media” Contest (the "Contest"), is open only to legal residents of the United States and the District of Columbia, who are at least eighteen (18) years old at the time of entry. Employees of CMG Strategy Co., LLC (“Sponsor”), and Day One Agency, MediaHub, Vibes Media, LLC and their respective parent and affiliate companies, suppliers and promotion agencies (collectively, the “Released Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.


CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202.


The Contest begins on September 25, 2017 at 12:00:01 a.m. Eastern Time ("ET") and ends on September 29, 2017 at 7:59:59 p.m. ET, (the "Contest Period"). For five (5) days, contestants will be invited to compete through a daily triptych of images (“Challenge”), a separate Challenge each day with a day defined as running from 12:00:01 a.m. ET to 7:59:59 p.m. ET. A contestant can only participate in a particular Challenge on the applicable day. Challenges that are not attempted on the correct day will be disqualified. Sponsor’s agent Day One is the official time keeper for this Contest.

HOW TO ENTER: Instagram is the only entry method for this contest.

Instagram users may enter during the Contest Period by accessing the official Chipotle Instagram account @chipotlemexicangrill to participate in the Challenges. Monday, QUESO: Users must comment. First person without interruption wins. Tuesday, BINGO: Users must Direct Message with winning Bingo card. First person wins. Wednesday, LONG STORY: users must tap all the way through the Instagram Story. First person wins. Thursday, SPOT THE DIFFERENCE: Users must comment. First person to comment on all of the differences between the gallery images in one comment wins. Friday, TRICK SHOT: Users must submit a trick shot using #QuesoCup. First person wins. All terms and conditions of apply. If you do not agree to be bound by all of these terms and conditions of use, do not use the Instagram website. Instagram is not a sponsor of this Contest. Multiple participants are not permitted to share the same Instagram account. In order for the entry to be valid, Instagram profile must be public and thus viewable by the Sponsor and its agents. Message and data rates may apply. If not a member, an entrant may set up an Instagram account by visiting Instagram. An Instagram account is free of charge. Consent is not required to buy goods and services.

No purchase, entry fee, payment, or proof-of-purchase necessary to participate. Each day, the qualified contestant who completed the Challenge with the fastest time will be declared the potential Winner. Each entry will be time stamped. By entering or otherwise participating in the Contest, all entrants and other participants agree to abide by these Official Rules, which are final and binding on all matters pertaining to this Contest. In the event of a dispute over the identity of any potential winner, the entry will be declared made by the authorized account holder of the Instagram account submitted at the time of entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of such account. Sponsor’s determination of the winner in case of a dispute will be final and binding. It is the sole responsibility of the entrant to notify the Sponsor in writing if the entrant changes his or her contact information during the Contest Period. Submissions generated by script, macro, robotic or by any other automatic or mechanical means are void. All entries become the property of Sponsor and will not be returned to entrant.

Sponsor is not responsible for lost, late, incomplete, incorrect, invalid, unintelligible or misdirected submissions, all of which will be disqualified.


The potential winners will be notified by a direct message on Instagram through the official Chipotle account. In the case of a tie among two or more contestants, an additional “tie-breaking” Challenge will be used to break the tie and determine the potential Prize Winner.

The potential Prize Winners will be required to confirm eligibility and respond to the notification within 24 hours of notification of winning the Prize. Prize Winners will be required to complete and execute an Affidavit of Compliance/Eligibility/Liability Release and Publicity Release (collectively, “Affidavit/Release”), where lawful, and return the Affidavit/Release within 3 business days. Failure to return the Release timely, or if Prize notification is returned as non-deliverable, or if Winner is found not to be eligible or not in compliance with these Official Rules, a potential Prize Winner will be disqualified, a Prize will be forfeited and an alternate Prize Winner will be selected in accordance with these Official Rules. Upon forfeiture, no compensation will be given. All federal, state, or other tax liabilities arising from acceptance of the Prize in this Contest are the sole responsibility of the Winners.

Prizes will be fulfilled 4-6 weeks after winners are confirmed.


Five (5) PRIZES: Each of the five (5) Prizes will consist of fifty-two (52) Free Chips and Queso Cards (up to a value of $4 each card) to be redeemed by each Prize Winner at any participating Chipotle Mexican Grill Restaurant. Approximate Retail Value (“ARV”) of each Prize: $208. Total ARV of all Prizes: $1,040. Unused Queso Cards cannot be refunded or exchanged for cash value, in whole or in part. Terms and conditions of the Queso Cards will apply. The winners shall bear all risk of loss or damage to their prize after being delivered.

Prizes will be accepted “AS IS”. All Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize or component thereof for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.


By receipt of any prize, winners agree to release and hold harmless Sponsor and the Released Parties from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt, use, nonuse or misuse of any prize


Except where prohibited by law, participation in the Contest constitutes each winner's consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, recordings, opinions and/or hometown and state for promotional purposes in all forms of media now known or hereafter invented or discovered, in worldwide perpetuity, without further notice, payment or consideration.


Sponsor reserves the right to cancel, suspend and/or modify the Contest or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Contest as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision. If there is any discrepancy or inconsistency between statements made in promotional materials advertising the Contest and those contained in these Official Rules, the Official Rules shall prevail, govern and control and the discrepancy will be resolved in Sponsor’s sole and absolute discretion.


The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in cellular networks, phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize. No more than the stated number of prizes will be awarded.


All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Colorado without giving effect to any choice of law or conflict of law rules.


Any personal information collected in conjunction with this Contest is subject to the Sponsor’s Privacy Policy posted at In the event of a direct conflict between the privacy policy and these Official Rules, the privacy policy shall control and govern. By participating in this Contest entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.


For a copy of these Official Rules, please visit:


The names of the Winners will be posted online at: after the Winners are confirmed.