Chipotle’s “SPOT THE IMPOSTER” Promotion consists of a Sweepstakes and an offer (the "Promotion"). The Promotion is open only to legal residents of the United States or the District of Columbia who are at least thirteen (13) years old at the time of participation. Employees of Chipotle Mexican Grill, Inc. (“Sponsor”) and Vibes Media LLC (“Administrator”), and their parent and affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. Participation constitutes entrants’ full and unconditional agreement to these Official Rules and Sponsor's and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Receiving a sweepstakes entry and/or the offer is contingent upon fulfilling all requirements set forth herein. All participants who are considered a minor in their state of residence must have his/her parent’s or legal guardian’s permission to participate in this Promotion.


The Promotion begins on April 3, 2017 at 9:00 a.m. Eastern Time ("ET") and ends on April 8, 2017 at 8:59 a.m. ET (the "Promotion Period"). Sponsor’s computer is the official time keeping device for this Promotion.


During the Promotion Period, eligible persons may participate as described below.

Visit the Chipotle Spot the Imposter website at: You will be invited to test your knowledge of Chipotle’s real ingredients by locating the one that doesn’t belong in the list. Text participants must identify the fake ingredient to be eligible to enter the Sweepstakes and/or to receive the offer. You can enter the Sweepstakes once per day when you identify the fake ingredient of the day during the Promotion Period. The fake ingredient will be different for each day of the Promotion. After locating the fake ingredient, you will be asked to provide your first name, last name, mobile phone number, zip code and email on the web form. If you wish to enter for free without receiving a text message or providing the fake ingredient of the day, please refer to the alternate means of entry section in these Official Rules for details. By submitting your information, you agree that you (or your parent or legal guardian) have read and agree to be bound by these Official Rules and Chipotle’s Privacy Policy.

After successfully locating the fake ingredient and providing your information, you will receive one (1) promotional coupon for a free side of chips & guacamole with the purchase of a qualifying entrée (while supplies last). Additionally, by submitting your information you are also entering the Sweepstakes. You will receive up to 4 text messages per request through 5/1/17. Automated marketing messages will be sent to the mobile number provided. Consent is not a condition of purchase. Message and data rates may apply. Text HELP for help. Text STOP to cancel. Privacy Policy:

At the time of entry, you will have the opportunity to opt-in to receive further communications from the Sponsor. Entrants are not required to opt-in and opting in will not increase your chances of winning the Sweepstakes or your opportunity to receive the offer. Mobile alert messages are available on most U.S. mobile carriers. Void where prohibited. If you opt in, you are agreeing to receive recurring automated marketing text messages to the mobile number provided at opt-in. Message frequency varies. Consent is not a condition of purchase. Message and data rates may apply. You can unsubscribe at any time by texting STOP to quit. Text HELP for help. Privacy Policy: Cancellation will not eliminate an otherwise valid entry into the Sweepstakes.

Offers for this Promotion will be given on a first to participate, first served basis while supplies last.

There is a limit of five (5) sweepstakes entries per person for the Promotion Period regardless of method of entry. There is a limit of one (1) offer per person per mobile number for the Promotion Period.


If you wish to enter for free without receiving a text message, during the Promotion Period, please log onto:  You will be asked to provide basic contact information including your first and last name, phone number and email address. Upon submission you will receive one (1) entry into the Sweepstakes. There is a limit of one (1) entry per day. You will be required to indicate that you or your parent or legal guardian have read and agreed to be bound by these Official Rules.

Any information collected from the Promotion shall be used only in a manner consistent with the consent given by the participants at the time of participation, with these Official Rules, and with the Sponsor’s Privacy Policy found at:


Administrator is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of potential winners is final and binding in all matters related to the Sweepstakes. Receiving a prize is contingent upon compliance with these Official Rules. Administrator will randomly select the potential Sweepstakes winners, from all eligible entries received, on or about April 11, 2017. The potential winners will be notified by email or phone after the random drawing has been conducted. If the potential winner fails to acknowledge their eligibility within twenty-four (24) hours from receiving the notification then the potential winner will be disqualified, the prize will be forfeited and an alternate prize winner will be selected.

The potential winners will be required to complete and execute an Affidavit of Compliance/Eligibility/Liability Release, and where lawful, a Publicity Release (collectively, the "Release Forms") within three (3) days of notification of winning a Prize. Failure to return Release Forms timely, or if Prize notification is returned as non-deliverable, or if Winner is found not to be eligible or not in compliance with these Official Rules, then the potential Winner will be disqualified, the Prize will be forfeited and an alternate Prize Winner will be selected in accordance with these Official Rules. Upon forfeiture, no compensation will be given. All federal, state, or other tax liabilities arising from acceptance of the Prize in this Sweepstakes are the sole responsibility of the Prize Winners. If the Winner is a minor under the law of his/her jurisdiction of residence, Prize will be awarded in the name of the minor's parent/legal guardian. The minor's parent/legal guardian will be responsible for executing any required documentation.
Prizes will be fulfilled 6-8 weeks after winners are confirmed.


Each of the three (3) Grand Prizes will consist of fifty-two (52) Free Burrito Cards (up to a value of $10 each card) to be redeemed by each Grand Prize Winner at any participating Chipotle Mexican Grill Restaurant. Additional restrictions may apply. Free Burrito Cards are subject to the terms and conditions of their issuer. Approximate Retail Value (the “ARV”) of each Grand Prize: $520.

Thirty (30) Runner-Up Prizes:

Each of the thirty (30) Runner-Up Prizes will consist of a Burritos for 10 Card (up to a value of $100 each card) to be redeemed by each Runner-Up Winner at any participating Chipotle Mexican Grill Restaurant. ARV of each Runner-Up Prize is $100. Unused Burrito Cards cannot be refunded or exchanged for cash value, in whole or in part. Terms and conditions of the Burrito Cards will apply. Total ARV of all prizes is: $4,560.
All Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize or component thereof for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during the Sweepstakes Period. Limit: One (1) prize and one (1) offer per person. Sponsor Entities will not be responsible for prizes sent by mail to the intended recipients that are lost, stolen, misdirected, or used without permission.


No purchase, entry fee, payment, or proof-of-purchase necessary to participate in the Promotion. By participating in the Promotion, all participants agree to abide by these Official Rules, which are final and binding on all matters pertaining to this Promotion.  Participants agree to release and hold harmless Sponsor, and its subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and its parent companies and officers, directors, employees, attorneys, and agents (collectively, the “Sponsor Entities”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt, use, nonuse or misuse of any prize and/or offer.


One Million (1,000,000) Offers:

Each of the one million (1,000,000) offers will consist of a coupon for a free order of chips & guacamole with the purchase of a qualifying entrée (approximate retail value of up to $3.31). Offer is not valid in combination with any other offer. Offer not valid on orders paid for through the mobile app, online website, or fax. No substitutions, cash equivalents, or transfer of offer permitted except at the sole discretion of Sponsor. Offers may not be sold, bartered, or exchanged by any recipient. Void where prohibited or restricted by law. Please note that the Terms and Conditions of offer usage will apply. All offer coupons will expire on April 30, 2017 at 11:59 PM Central Time. Redemption is subject to availability and only valid at participating restaurants.

Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the operation of the Promotion or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision.

Sponsor Entities assume no responsibility or liability for (a) any incorrect or inaccurate participant information, or for any faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of submissions at any point in the operation of this Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of the Internet or any combination thereof, or; (e) any injury or damage to participant’s or to any other person's electronic device which may be related to or resulting from any attempt to participate in the Promotion or download any materials relating to the Promotion. If, for any reason, the Promotion is not capable of running as planned for reasons which may include without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, then Sponsor reserves the right at its sole discretion to cancel or terminate the Promotion in whole or in part and to conduct a random drawing for the Sweepstakes prizes from among all eligible responses received up to the date of discontinuance.

Any personal information collected in conjunction with this Promotion from participants is subject to the Sponsor’s Privacy Policy posted at

You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Promotion, these Official Rules, the Sponsor’s Privacy Policy or the Mobile Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with the Sponsor arising out of, connected to, or in any way related to the Promotion, the Official Rules, or the Sponsor’s Mobile Terms and Conditions, you will send a written notice to the Sponsor (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Sponsor’s Mobile Terms and Conditions. You must send the Demand to the following address (the “Notice Address”): Legal Department, Chipotle Mexican Grill, Inc., 1401 Wynkoop Street, Suite 500, Denver, CO 80202. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 20 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you and Sponsor to litigate claims in court and you and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Sponsor’s Mobile Terms and Conditions, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Sponsor agrees that it will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant, or Sponsor in connection with the Promotion, or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Colorado without giving effect to any choice of law or conflict of law rules. And any action brought to enforce or interpret these Official Rules shall be brought in the appropriate courts in the City and County of Denver, Colorado.


These Official Rules will be available throughout the Promotion Period at:


The winners’ list will be posted online at: after winners are confirmed.


Chipotle Mexican Grill, Inc., 1401 Wynkoop Street, Suite 500, Denver, CO 80202.