The “Chipotle Avos From Mexico” Contest

OFFICIAL RULES

 

NO PURCHASE NECESSARY.  OPEN ONLY TO ELIGIBLE GENERAL MANAGER EMPLOYEES OF CHIPOTLE SERVICES, LLC OR CHIPOTLE MEXICAN GRILL CANADA CORP., IN “GOOD STANDING” (as defined below) WHO ARE EMPLOYED DURING THE ENTIRE CONTEST PERIOD.

CONTEST DESCRIPTION: The “Chipotle Avos From Mexico” contest (the “Contest”) begins on May 1, 2026, at 12:01 a.m. local time and ends on Jun 12, 2026, at 11:59 p.m. local time (the “Contest Period”).  By participating in the Contest, each entrant unconditionally accepts and agrees to comply with these Official Rules and the decisions of CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1100, Newport Beach, California, 92660 (“Chipotle”), which shall be final and binding.

ELIGIBILITY: This Contest is open only to individuals who are: (i) currently employed as a general manager (“GM”) at Chipotle Services, LLC, Chipotle Mexican Grill Canada Corp., or their successors, affiliates, or subsidiaries (each, an “Eligible Chipotle Employer”), in Good Standing; (ii) legal residents of the United States; and (iii) twenty-one (21) years of age or older (collectively, the “Eligibility Criteria”).  Entrants must hold the same position at the same Restaurant for the entire Contest Period to be eligible to win. 

INELIGIBILITY: The following individuals are ineligible: (a) individuals hired as a GM after the Contest Period begins; (b) individuals whose GM employment terminates before the Contest Period ends; (c) individuals who change from a GM role to a non-GM role during the Contest Period; and (d) individuals who fail to remain in Good Standing or violate these Official Rules or Chipotle policies, as determined by Chipotle in its sole but reasonable discretion.

GOOD STANDING: The term “Good Standing” means an Eligible Chipotle Employer employee who (a) performs job duties in accordance with all applicable policies, procedures, rules, and handbooks; (b) is not on a performance improvement plan; (c) does not have an open hotline claim against them, regardless of the ultimate truth or falsity of the claim; and (d) is not on any leave of absence, in each case as determined by Chipotle in its sole, but reasonable discretion.

HOW TO ENTER: The Contest seeks to incentivize sales of the following items: (i) side of Guac; (ii) large side of Guac; (iii) chips and Guac; (iv) large chips and large Guac; and (v) Guac toppings (i.e. on a bowl, in a burrito, etc.) (the “Eligible Guac Items”).  During the Contest Period, Chipotle will monitor the number of paid orders of Eligible Guac Items per 1,000 transactions (the “Guac Incidence”) at each Chipotle restaurant (each, a “Restaurant”).  Guac Incidence excludes any Eligible Guac Items acquired using Chipotle Rewards, promotional credits, or otherwise for free.  

At the end of the Contest Period, one (1) GM responsible for the Restaurant with the highest Guac Incidence in each of Chipotle’s twelve (12) U.S. geographic regions and Canada will be a potential winner.  If a GM fails to meet Eligibility Criteria at any point, their Restaurant may be disqualified.  Ties will be broken using the measurement of Guac Incidence Improvement which will compare the Guac Incidence during the Contest Period to a baseline incidence. The potential winner with the highest Guac Incidence Improvement will be the winner in the case of a tie. .

WINNER NOTIFICATION AND VERIFICATION: Potential winners will be verified for compliance with these Official Rules and notified via official Chipotle email.  Chipotle is not liable for notifications that are lost, intercepted, or not received.  If a potential winner does not respond within two (2) calendar days, or if notification is returned as unclaimed or undeliverable, such potential winner will forfeit their prize and an alternate may be selected.  If any potential winner is found to be ineligible, or if the potential winner has not complied with these Official Rules (including failure to remain in Good Standing or otherwise comply with the Eligibility Criteria) or declines a prize for any reason prior to award, such potential winner may be disqualified and an alternate winner may be selected.  Chipotle may attempt to contact up to two (2) potential winners; if no winner is confirmed after such attempts, the prize may go unawarded.

PRIZES: Thirteen prizes are available.  Each verified winner will receive the “Prize Trip” (as defined herein), which consists of: a four (4) day, three (3) night trip for the winner and one (1) companion (“Companion”) to Dallas, Texas to attend the FIFA World Cup knock out game that is scheduled to take place on June 30, 2026 (the “Game”), which includes: (i) round-trip coach airfare for the prize winner and the Companion between the major airport that is nearest to prize winner’s residence and Dallas, Texas; (ii) three (3) nights’ hotel accommodations for the prize winner and the Companion (one (1) room, double occupancy) at a hotel of Chipotle’s choosing in Dallas, Texas; and (iii) two (2) tickets to the Game (the “Prize Trip”).  The Prize Trip must take place from July 4, 2026 to July 7, 2026, unless Chipotle selects alternate dates and communicates such alternate dates to each winner reasonably in advance, and winners must be employed by an Eligible Chipotle Employer in Good Standing at the time of the Prize Trip to be able to participate.  If any winner cannot travel on the dates selected by Chipotle, the winner will forfeit the prize and will not be entitled to any other form of compensation.

In addition to the prize, Chipotle will pay taxes on the employee’s behalf for the total taxable compensation attributable to the employee for the Prize Trip.  Taxable income will be grossed up for applicable employment taxes using standard/customary withholding rates as defined by applicable taxing agencies and reported on applicable year-end tax documents.  Such gross up will only be an estimation of taxes due and not an actual calculation of a winner’s actual tax liability and is not guaranteed to cover all of a winner’s federal, provincial, state or other tax liability from the Prize Trip. No additional funds will be provided to winners and any further tax liability will be each winner’s sole responsibility.  The approximate retail value of each Prize Trip is Fifteen Thousand Dollars ($15,000.00).

Each winner’s Companion must be twenty-one (21) years of age or older, or if such Companion is under twenty-one (21) years of age, then the prize winner must be such minor’s parent or legal guardian.  Each winner and Companion must travel together on the same itinerary and must possess all required travel documents, including valid passports, REAL IDs, if and as applicable, and comply with any applicable hotel check-in requirements, such as presentation of a major credit card.  All aspects of the travel portions of the Prize Trip must be conducted on such dates as determined by Chipotle in its sole but reasonable discretion.  The round-trip air transportation element for any travel prize begins and ends at the point of departure.  In the event a winner’s residence is close enough to Dallas, Texas, such that air transportation is deemed by Chipotle in its sole discretion to be unnecessary, the applicable prize will not include air transportation from such winner’s residence, and no other substitution or compensation will be provided in lieu thereof.  No interest will be awarded on cash prizes.  A deposit or payment in advance, or presentation of an identification and credit card by the winner, may be required at the time of check-in at the hotel.  In the event the winner and/or Companion engages in behavior that, as determined by Chipotle in its sole discretion, is obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Chipotle reserves the right to terminate the Prize Trip or other applicable experience early, in whole or in part, and send the winner and/or Companion home with no further compensation.  All expenses and incidental travel costs not expressly stated in the Prize Trip description above, including but not limited to, ground transportation, food or drink, incidentals, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes, gratuity or other expenses are the sole responsibility of the winner.  In the event that the Game listed in the prize description does not or cannot take place as scheduled or at all, for reasons included but not limited to scheduling conflicts, cancellations, postponement, an event of “Force Majeure” (defined below), or for any other reason, then in lieu of attending the premiere, the winner will receive One Hundred Dollars ($100), and such amount plus the remaining components, if any, of the prize shall constitute full satisfaction of Chipotle’s prize obligation to the winner, and no other or additional compensation will be awarded.

GENERAL PRIZE CONDITIONS: Prizes will be awarded to a potential prize winner only if they fully comply with these Official Rules.  All portions of the prize are non-assignable and non-transferable.  Prizes pictured in point-of-sale, online, television and print advertising, promotional packaging, email communications and other Contest materials are for illustrative purposes only.  Actual prize may vary from the prize pictured.  All details and other restrictions of the prize not specified in these Official Rules will be determined by Chipotle in its sole discretion.  Except as described in these Official Rules, no cash alternative or substitution of the prize will be allowed, except Chipotle reserves the right in its sole discretion to substitute a prize of comparable value if any prize listed is unavailable, in whole or in part, for any reason.  The winner should consult the winner’s tax advisor on the proper treatment of the value of the Prize Trip, any related tax gross-up amounts, and/or the Cash Alternative.  Each prize winner shall be solely responsible for all federal, state and/or local taxes, and the reporting consequences thereof, and for any other fees or costs associated with the applicable prize.  Chipotle may, in its sole discretion, deduct or withhold the amount of applicable tax on any cash or cash equivalent prize.  Chipotle will report the retail value of any prize or other items of value transferred to each prize winner by Chipotle in accordance with the requirements of applicable taxing authorities as required by law.  Chipotle will award the prize subject to any applicable withholding taxes, and the amount of the prize transferred, as reduced by any applicable withholding taxes, will constitute full payment of the prize, as applicable. 

GENERAL CONDITIONS:

Each entrant agrees that Chipotle, Chipotle Mexican Grill, and each of their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, and advertising and promotion agencies (collectively, the “Contest Entities”): (A) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses, or damages of any kind, including death and bodily injury, due in whole or in part to participation in the Contest or any Contest-related activity, or from acceptance, receipt, possession, use, or misuse of any prize; and (B) have made no warranty, representation, or guarantee, express or implied, regarding any prize, including quality or fitness for a particular purpose.

The Contest Entities assume no responsibility for technical errors, failures, malfunctions, or incorrect capture of information.  Chipotle reserves the right to disqualify anyone tampering with the entry process, cheating, manipulating metrics, violating these Official Rules, or acting in an unsportsmanlike, disruptive, or harassing manner, and to seek damages to the fullest extent permitted by law.

Chipotle reserves the right to modify, suspend, or terminate the Contest if it determines fraud, technical problems, or other causes beyond its control have impaired the Contest’s integrity or feasibility.  In the event of Force Majeure (including fire, flood, earthquake, pandemic, act of God, war, government restrictions, or other causes beyond Chipotle’s reasonable control), Chipotle may modify, suspend, or terminate the Contest and, if possible, select winners from eligible entrants as of the termination date.

These Official Rules may only be modified in writing by a duly authorized Chipotle representative.  If any provision is invalid or unenforceable, the remaining provisions shall remain in effect.

ARBITRATION PROVISION:  By participating in this Contest, each entrant that any claim, controversy or dispute (whether in contract, tort, or otherwise) you may have at law or in equity against the Contest Entities arising in whole or in part out of or relating in any way to (a) the Contest, (b) the awarding or redemption of any prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate (each, a “Contest Dispute”) will be resolved in accordance with the provisions set forth in this section.  Please read this section carefully.  It affects your rights and will have a substantial impact on how Contest Disputes are resolved.

Opt-Out. You may elect to opt-out (exclude yourself) from the final, binding individual arbitration procedure and waiver of class and representative proceedings specified in these Official Rules by sending a written letter to: CMG Strategy Co., LLC, Attn: Contest Legal Disputes, 610 Newport Center Drive, Suite 1100, Newport Beach, California, 92660 (the “Notice Address”), within thirty (30) calendar days of your initial agreement to these Official Rules.  The letter must be signed personally by you or your legal guardian (and not your counsel) and specify: (1) your name; (2) your mailing address; (3) and your request to be excluded from the final, binding individual arbitration procedure and waiver of class and representative proceedings specified in this Section.  In the event that you opt-out consistent with the procedures set forth above, all other terms of these Official Rules shall continue to apply.

Pre-Arbitration Dispute Resolution: You agree that whenever you have a Contest Dispute, you will first send a written notice to Sponsor (“Demand”).  You agree that the requirements of this paragraph will apply even to disputes that may have arisen before you accepted these Official Rules.  You must send the Demand to the Notice Address listed above.  The Demand must seek to resolve only your individual Contest Dispute and must be personally signed by you (and not your counsel).  Within twenty (20) days of receipt of a Demand, the recipient may request an individualized video or telephone conference that both parties must personally attend (with counsel, if represented).  You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until after the period to request a conference expires or, if a conference is requested, twenty (20) days after the conference.  Compliance with this informal dispute resolution procedure section is mandatory and a condition precedent to initiating arbitration.  This procedure is essential to providing each of you and the Promotion Entities a meaningful opportunity to resolve disputes informally.  Any applicable limitations periods and filing fee deadlines will be tolled while the parties engage in the process set forth above.  Notwithstanding the scope of arbitration outlined in the first paragraph of this dispute resolution section, a court of competent jurisdiction may enjoin a party from filing or proceeding with an arbitration if these requirements have not been met.

Arbitration Procedure: If the disagreement stated in the Demand is not resolved to your satisfaction within ten (10) business days after the conference described above (or within ten [10] business days after the time when such a conference may be requested if no conference has been requested), the Contest Dispute (1) will be resolved exclusively by final and binding arbitration administered by the American Arbitration Association (the “Arbitrator”) and conducted before a sole arbitrator in accordance with the AAA Consumer-Rules (as may be amended) and as modified by the agreement to arbitrate in this paragraph; (2) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (3) the arbitration shall be held in Los Angeles, California; (4) the arbitrator’s decision shall be controlled by these Official Rules and any of the other agreements referenced herein that the applicable user may have entered into; (5) the arbitrator shall apply Colorado law, without regard to its choice of law or conflict of law rules or principles that would result in applying the law of any other jurisdiction, consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (6) there shall be no authority for any claims to be arbitrated on a class or representative basis; arbitration can decide only your and/or the applicable Promotion Entity’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated unless the Mass Arbitration provisions set forth below are triggered; (7) the arbitrator shall not have the power to award punitive damages against you or any Promotion Entity; (8) if you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor or its designee will pay as much of your filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (9) with the exception of subpart (6) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of AAA, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein.  If, however, subpart (6) is found to be invalid, unenforceable, or illegal, then the entirety of this Arbitration Provision shall be null and void, and neither you nor the affected Promotion Entity shall be required to arbitrate their dispute.  If, for any reason, the American Arbitration Association is unable or unwilling to conduct the arbitration, you may file your case with any national arbitration company that will honor the requirements set forth above.

Mass Arbitration:

If, at any time, 25 or more claimants (including you) submit Demands that are not resolved through the pre-arbitration dispute resolution or seek to file demands for arbitration raising similar claims against any Promotion Entity, and such circumstances meet the definition and criteria of Mass Filings (“Mass Filing”) set forth in National Arbitration & Mediation’s (“NAM”) Mass Filing Supplemental Dispute Resolution Rules and Procedures (“NAM’s Mass Filing Rules,” available at https://www.namadr.com/resources/rules-fees-forms/), you and the Promotion Entities agree that AAA shall not serve as Arbitrator and that instead NAM shall administer any Mass Filing claims and that the NAM Mass Filing Rules in effect at the time such claim is filed shall apply as modified below.  You agree that throughout this process, the parties’ counsel shall meet and confer to discuss modifications to these procedures based on the particular needs of the Mass Filing.  You acknowledge and agree that by electing to participate in a Mass Filing, the adjudication of your dispute might be delayed.

Stage One: Counsel for the claimants and counsel for the Promotion Entities shall each select 25 claims per side (50 claims total) to be filed and to proceed in individual arbitrations as part of a staged process.  Each of these individual arbitrations shall be assigned to a different, single arbitrator unless the parties agree otherwise in writing.  Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process.  After this initial set of staged proceedings is completed, the parties shall promptly engage in a global mediation session of all remaining claims with a retired federal or state court judge and the Promotion Entities will pay the mediator’s fee.

Stage Two: If the remaining claims are not resolved at this time, counsel for the claimants and counsel for the Promotion Entities shall each select 50 claims per side (100 claims total) to be filed and to proceed in individual arbitrations as part of a second staged process, subject to any procedural changes the parties agreed to in writing.  Each of these individual arbitrations shall be assigned to a different, single arbitrator unless the parties agree otherwise in writing.  Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process.  After this second set of staged proceedings is completed, the parties shall promptly engage in a global mediation session of all remaining claims with a retired federal or state court judge and the Promotion Entities will pay the mediator’s fee.

Stage Three: If the remaining claims are not resolved at this time, counsel for the claimants and counsel for the Promotion Entities shall each select 100 claims per side (200 claims total) to be filed and to proceed in individual arbitrations as part of a third staged process, subject to any procedural changes the parties agreed to in writing.  Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process.  Following this third set of staged proceedings, counsel for claimants may elect to have the parties participate in a global mediation session of all remaining claims with a retired federal or state court judge.

If your Claim is not resolved as part of the staged process identified above, either:

Option One: You and we may separately or by agreement, opt out of arbitration and elect to have your Claim heard in court consistent with these Official Rules.  You may opt out of arbitration by sending us your individual, personally signed notice of your intention to opt out by certified mail addressed to the Notice Address.  Such an opt-out notice must be sent by you personally, and not by your agent, attorney, or anyone else purporting to act on your behalf.  It must include a statement, personally signed by you, that you wish to opt out of arbitration within 30 days after the conclusion of Stage 3 or the elective mediation associated with Stage 3. The Promotion Entities may opt your Claim out of arbitration by sending an individual, personally signed notice of our intention to opt out to your counsel within 14 days after the expiration of your 30-day opt out period.  Counsel for the parties may agree to adjust these deadlines.

OR

Option Two: If neither you nor we elect to have your Claim heard in court consistent with Option One, then you agree that your Claim will be resolved as part of continuing, staged individual arbitration proceedings as set forth below.  Assuming the number of remaining claims exceeds 200, then 200 claims shall be randomly selected (or selected through a process agreed to by counsel for the parties) to be filed and to proceed in individual arbitrations as part of a staged process.  If the number of remaining claims is fewer than 200, then all of those claims will be filed and proceed in individual arbitrations.  Any remaining claims will not be filed or be deemed filed in arbitration, nor will any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process.  After each set of 200 claims are adjudicated, settled, withdrawn, or otherwise resolved, this process shall repeat consistent with these parameters.  Counsel for the parties are encouraged to meet and confer, participate in mediation, and engage with each other and with NAM (including through a Procedural Arbitrator, as such term is used in the NAM Rules) to explore ways to streamline the adjudication of claims, increase the number of claims to proceed at any given time, promote efficiencies, conserve resources, and resolve the remaining claims.

A court of competent jurisdiction shall have the authority to enforce these Mass Filing provisions and, if necessary, to enjoin the mass filing, prosecution, or administration of arbitrations and the assessment of arbitration fees.  If these additional procedures apply to your Claim, and a court of competent jurisdiction determines that they are not enforceable as to your Claim, then your Claim will proceed in a court of competent jurisdiction consistent with these Official Rules.

You and we agree that each party values the integrity and efficiency of arbitration and wishes to employ the process for the fair resolution of genuine and sincere disputes between the parties.  You and we acknowledge and agree to act in good faith to ensure the processes set forth herein are followed.  The parties further agree that application of these Mass Filing procedures have been reasonably designed to result in an efficient and fair adjudication of such cases.  If any part of this Mass Arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of NAM, then the balance of this Mass Arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein unless the lack of such provision would lead this Mass Arbitration provision to fail of its essential purpose.