Last Updated: April 2, 2024 

This cookie policy ("Cookie Policy") describes how Chipotle Mexican Grill, Inc. and its subsidiaries and affiliates in the United States (“Chipotle”, “we”, “our”, “us”) use cookies and similar tracking technologies when you use and interact with our website ( (the "Website").

When you visit any website, including Chipotle’s Website, it may store or retrieve information on your browser, mostly through cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to, to better understand how you use the website, and provide you with more targeted content. Any personal information that we collect will be used in accordance with the Privacy Policy, including California Privacy Rights.

What are cookies and similar tracking technologies?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Cookies created and set by the website owner (in this case, Chipotle) are called "first-party cookies.” Cookies created and set by third parties other than Chipotle are called "third-party cookies.” We use first and third party cookies. 

In addition to cookies, we collect information using web beacons (also referred to as gifs and pixels), alone or in conjunction with cookies. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular website or service tied to the web beacon, and a description of a website or service tied to the web beacon. For example, we or our marketing partners, may place web beacons in marketing emails that notify us or our partner when you click on a link in the email that directs you to our Website. We use web beacons to understand usage and marketing campaign effectiveness, and to operate and improve our Website, services, and email communications.

What types of cookies and tracking technologies do we use?

More specifically, we use the following categories of cookies and other tracking technologies (such as, pixels, tags, beacons, SDKs, and web server logs) for the following purposes:

Essential Cookies (these are often also referred to as strictly necessary or required cookies)

Targeting and Social Media Cookies

Analytics Cookies

Functional Cookies  

Below is a detailed list of the categories of cookies we use on our Website. Our Website is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. For the most updated list of cookies, please review the specific list of cookies and tracking technologies we use by clicking on “Your Privacy Choices ” found in the footer of our Website. With the exception of strictly necessary cookies, you can update your preference elections at any time by clicking on “Your Privacy Choices ” found in the footer of our Website.

We classify cookies in the following categories:

Essential Cookies

Essential cookies are necessary for the Website to function properly and cannot be switched off in our systems. They are usually only set in response to a visitor’s request for services, such as a visitor setting their privacy preferences, logging in, or filling in forms. For web-initiated cookies, you can set your browser to block or alert you about these cookies, but blocking these cookies will prevent the site from working correctly or might prevent the site from working at all.

 Non Essential Targeting, Social Media, Analytics, & Functional Cookies.

Targeting and Social Media third-party cookies may be set through our Website by our advertising partners, and by social media partners that we have added to our Website to enable you to share our content with your friends and networks. We also may use certain first-party cookies to send you personalized and targeted advertising. The cookies may be used by those companies to build a profile of your interests and show you advertisements on other websites based on those interests. They may track your browser across other websites and create a profile of your interests.

Analytics cookies allow us to count visits to our Website and understand traffic sources (the website you came from) so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around our Website. We may collect identifiers, such as a session ID that is automatically generated when a visitor lands on our Website, visitor’s IP address, the device identifier of the device a visitor used to visit our Website, and activity on our Website associated with these identifiers, and similar information. We will disclose this type of information to third party service providers to help us run these analytics. We use session replay tools to monitor website users’ behavior and study how users are interacting with our website, which allows us to improve the website’s usability and the general user experience.

Functional cookies enable our Website to provide enhanced functionality and personalization for visitors and may help provide more specialized, but non-essential, services that a visitor requests and to collect and “remember” visitor choices and preferences (e.g. what language the visitor prefers, user name and password to allow automatic log in, what region a user is located in). Functional cookies may be set by us or by third party service providers whose services we have added to our Website.

How do you refuse or delete cookies and other tracking technologies?

With the exception of essential cookies, you can choose not to allow the placement of cookies by clicking on “Do Not Sell or Share My Personal Information / Opt Out” in our cookie banner or by clicking on the “Your Privacy Choices ” link found in the footer of our Website. Please note that your decision to block some types of cookies may impact your experience. For example, you may not be able to use all of the features on our Website or store your preferences. You can review and change your cookie settings applicable to Chipotle’s Website at any time by revisiting the “Your Privacy Choices ” link found in the footer of our Website.

You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to for information on different ways to configure your browser’s cookie settings.

Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain self-regulatory programs along with websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at, or visit the NAI’s opt-out portal available at

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering found here:

Some of our vendors do not participate in the DAA or NAI self-regulatory programs for online behavioral advertising or have developed their own processes for allowing consumers to opt-out:

Some devices and apps do not have access to web-based browser cookie opt-outs.

  • To learn more about the advertising opt-outs provided by your mobile device's operating system (like iOS and Android) or the device manufacture, click here.

You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings Feature on Google. By clicking Ads Settings, you will be routed to a Google website where you can log in and can control the information Google uses to show you ads. In addition, you can use Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics. Certain preferences for some of the Nielsen tools we use can be adjusted here. You can also make adjustments to your preferences related Adobe Analytics by visiting the Adobe Privacy Center.  

Please note, any reference to third party links, programs, or software listed in this Cookie Policy are provided for your convenience and consideration without implied or express endorsement or warranty from Chipotle. As with any third-party service, you should assess the provider’s policies and practices before using the service.

We honor the following universal opt out mechanism: Global Privacy Control supported by Take Control Of Your Privacy. To download and use a browser supporting the GPC browser signal, click here:

You may need to repeat the preference options described above from each device and browser that you use in connection with our Service, as well as in a particular browser or device if you clear cookies or reset the browser. 

You may need to repeat the preference options described above from each device and browser that you use in connection with our Website, as well as in a particular browser or device if you clear cookies or reset the browser. We also may work with companies that offer their own opt-out mechanisms or do not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive some cookies and interest-based ads from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

Where can you get further information?

For more information about the specific cookies and tracking technologies that we use on our Website, please go to the “Your Privacy Choices ” link found in the footer of our Website and for more information about our collection and use of personal data, including our privacy practices, please go to our Privacy Policy, including California Privacy Rights. If you have any questions about our use of cookies or other technologies, please email us at