The “Chipotle Segment Challenge Series” Contest

Last Updated: 1/4/24



CONTEST DESCRIPTION:  The “Chipotle Segment Challenge Series” contest (the “Contest”) begins on or about January 2, 2024, at 12:01 a.m. Pacific Time (“PT”) and ends on January 31, 2024, at 11:59 p.m. PT (the “Contest Period”).  During the Contest Period, Sponsor will hold a series of six (6) separate “Segment Challenges” (as defined below) on Strava (“Strava”) as set forth in greater detail below. Entry in the Contest does not constitute entry into any other promotion, contest or sweepstakes.  By participating in the Contest, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660 (“Sponsor”), which shall be final and binding in all respects.

ELIGIBILITY:  Only legal U.S. residents of the fifty (50) United States and District of Columbia who are at least thirteen (13) years of age at the time of entry and who have a Strava account (“Account”) are eligible to enter.  Officers, directors and employees of Sponsor, Strava, and each of their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies involved in the Contest (all such individuals and entities collectively referred to herein as the “Contest Entities”), and the immediate family members and/or those residing in the same household of each are ineligible to enter the Contest or win a prize.  This Contest is void where prohibited.  If you do not have a Strava Account, you can create one for free at  Use of the Strava service is subject to the Strava Terms of Use:; and the Strava Privacy Policy:

HOW TO ENTER: During the Contest Period, Sponsor will offer a series of six (6) segment challenges on Strava (each a “Segment Challenge”).  Each Segment Challenge is scheduled to take place along a designated route (each, a “Segment”) in the following locations (each, a “Location”): Los Angeles, California; New York, New York; Washington D.C.; Chicago, Illinois; Columbus, Ohio; and Denver, Colorado.  Each Segment Challenge invites eligible entrants to complete the Segment by running, walking, or by wheelchair.

To enter any of the Segment Challenges, during the Contest Period, eligible entrants must log into their Strava Account and enroll in the applicable Segment Challenge and select whether the entrant will complete the Segment by running, walking, or by wheelchair.  During the Contest Period, each entrant will have the opportunity to complete the Segment as many times as she or he is able.  To record Segments that count towards the applicable Segment Challenge, eligible entrants must (i) record the activity while logged into their Strava Account; or (ii) record the activity while using a fitness tracker app that is compatible with and linked to their Strava Account (the “Recording Methods”).  Only activity that is recorded to the entrant’s Strava Account through the Recording Methods during the Contest Period will be counted towards the entrant’s completion of the applicable Segment Challenge.  Any activity uploaded manually to the Strava app will not be counted towards the Segment Challenge.  Your Strava account must be public in order to enter the Contest.

At the end of the Contest Period, the entrant who completes the Segment the most times during the Contest Period will be the winner.  Entrants will have the opportunity to track their performance on a leaderboard for each Segment Challenge Location.



Los Angeles, California

Marina Del Rey

New York, New York

West Side Highway

Washington D.C.

Capitol Hill

Chicago, Illinois

Lakefront Trail

Columbus, Ohio

Ohio State

Denver, Colorado

Evans Avenue

Limit one (1) entry per eligible entrant per Segment Challenge.  Entry must be made by the entrant, only through the entry method described above.  Entries made by any other individual or any entity, and/or originating at any other web site or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Contest.  Tampering with the entry process or the operation of the Contest, including but not limited to the use of any device to automate the entry process, is prohibited and any entries deemed by Sponsor, in its sole discretion, to have been submitted in this manner will be void.  In the event a dispute regarding the identity of the individual who submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.  The Contest Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or used in the Contest or by any technical or human error which may occur in processing of the entries in the Contest.  The Contest Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

WINNER SELECTION AND NOTIFICATION:  At the end of the Contest Period, Sponsor will determine the winner for each Segment Challenge based on the final Leaderboard results. The entrant who completes the Segment the highest number of times during the Contest Period sports will be the winner for the applicable Segment Challenge.  In the event that two or more entrants are tied, the tied winners will each be awarded a prize.

The potential winners will be subject to verification and compliance with these Official Rules.  Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason.  If, despite reasonable efforts, a potential winner does not respond within the time period specified in the winner notification, or if the prize or winner notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected.  If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified, and an alternate winner may be selected. Sponsor may successively attempt to contact up to two (2) potential winners of an applicable prize in accordance with such procedure, and if there is still no confirmed winner(s) of such applicable prize after such attempts have been made, if any, the corresponding prize may go unawarded.

PRIZES: One (1) prize is available in each Segment Challenge.

The winners of each Segment Challenge will receive “Lifestyle Bowls for a Year” (as defined below). Each “Lifestyle Bowls for a Year” prize consists of Chipotle Rewards credits good for one (1) free regular entrée per week for a year, or a total of up to fifty-two (52) regular entrée items.  The approximate retail value (“ARV”) of the Lifestyle Bowls for a Year Prize is Five Hundred and Seventeen Dollars and Forty Cents ($517.40). The ARV of all prizes is $3,104.40.

For clarity purposes, “regular entrée item” means a burrito, burrito bowl, quesadilla (only available through digital orders), single order of tacos, or salad, subject to availability.  Does not include kid’s meals or three pointers.  The Chipotle Rewards credits will expire one (1) year from the date that the Chipotle Rewards credits are delivered to a Chipotle Rewards account.  A free Chipotle Rewards account is required to claim the prize.  If a winner does not have a Chipotle Rewards account, the winner can create one for free at the time of award.

No cash alternative or substitution of prizes will be allowed, except Sponsor reserves the right in its sole discretion to substitute prize(s) of comparable value if any prize listed is unavailable, in whole or in part, for any reason. 

GENERAL PRIZE CONDITIONS:  Prizes will be awarded only if each potential prize winner fully complies with these Official Rules.  All portions of the prize(s) are non-assignable and non-transferable.  Prizes pictured in point-of-sale, online, television and print advertising, promotional packaging, and other Contest materials are for illustrative purposes only.  All details and other restrictions of the prize(s) not specified in these Official Rules will be determined by Sponsor in its sole discretion.  No cash alternative or substitution of the prize(s) will be allowed, except Sponsor reserves the right in its sole discretion to substitute prize(s) of comparable value if any prize listed is unavailable, in whole or in part, for any reason.  Each prize winner shall be solely responsible for all federal, state and/or local taxes, and the reporting consequences thereof, and for any other fees or costs associated with the applicable prize.  Sponsor may, in its sole discretion, deduct or withhold the amount of applicable tax on any cash or cash equivalent prize.  The Sponsor will issue and file an IRS Form 1099 or equivalent tax withholding documentation for the retail value of any prize or other items of value transferred to each prize winner by the Sponsor in accordance with IRS requirements, and the Sponsor may also share such documentation with a state or local government agency as required by law. Refusal or failure of each prize winner to satisfy the requirements of all necessary and appropriate tax, withholding or other required compliance terms (including Social Security number, IRS Form W­8BEN, IRS Form W­9, or equivalent information), as determined by the Sponsor in its sole discretion, may result in each prize winner forfeiting the prize(s) and an alternate potential winner may be selected in accordance with these Official Rules. Sponsor will award prizes subject to any applicable withholding taxes, and the amount of the prize transferred, as reduced by any applicable withholding taxes, will constitute full payment of the prize, as applicable.  Each potential winner will be required to execute an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release (collectively, “Prize Claim Documents”).


ASSUMPTION OF RISK: Each entrant (and any minor entrant’s parent or legal guardian) recognizes, acknowledges and accepts that there are certain risks of physical injury associated with the Segment Challenge, and voluntarily agree, as a condition of participating in the Contest, to assume the full risk of any physical or psychological injuries, costs, damages or losses, regardless of severity, that they may suffer as a result of participating in such activities.  By entering into the Contest, entrant (and any minor entrant’s parent or legal guardian) acknowledges that the entrant is solely responsible for determining if they are physically fit and/or skilled enough to participate safely in the Strava Challenge.  Entrant (and any minor entrant’s parent or legal guardian) is also solely responsible for determining if they need personal protective equipment to participate in the Strava Challenge.  Entrant (and any minor entrant’s parent or legal guardian) recognizes that it is always advisable to consult a physician before undertaking any new physical activity. DESPITE CAREFUL AND PROPER PREPARATION, INSTRUCTION, MEDICAL ADVICE, AND CONDITIONING THERE IS A RISK OF SERIOUS INJURY INCLUDING DEATH WHEN PARTICIPATING IN SOME ACTIVITIES. NOT ALL HAZARDS AND DANGERS CAN BE FORESEEN.  DEPENDING ON THE SPECIFIC ACTIVITY, CERTAIN COMMON RISKS INCLUDE BUT ARE NOT LIMITED TO DANGEROUS WEATHER AND CONDITIONS, EXPOSURE TO VIRUSES MAY BE PRESENT IN ANY ENVIRONMENT, ACTS OF GOD, INSECT OR ANIMAL BITES, PREMISES DEFECTS, AND OTHER HAZARDS COMMON TO SUCH ACTIVITIES OR SETTING. OTHER RISKS INCLUDE DEHYDRATION, INADEQUATE SUPERVISION OR INSTRUCTION, HORSEPLAY AND CARELESSNESS, POOR TECHNIQUE, OR LACK OF SKILL, LACK OF CONDITIONING, ENVIRONMENTAL HAZARDS, SUNBURN, HEATSTROKE, ALLERGIC REACTIONS, POISONING, KNOWN AND UNKNOWN HEALTH PROBLEMS, LOSS OF BALANCE, IMPACTS AND COLLISIONS, INADEQUATE OR DEFECTIVE EQUIPMENT, AND FAILURE TO WEAR SAFETY EQUIPMENT.  IT IS IMPOSSIBLE FOR SPONSOR OR ANYONE ELSE TO GUARANTEE ENTRANT’S ABSOLUTE SAFETY.  ACCORDINGLY, ENTRANT (AND ANY MINOR ENTRANT’S PARENT OR LEGAL GUARDIAN) HEREBY UNCONDITIONALLY AND FOREVER RELEASES THE PROMOTION ENTITIES FROM ANY AND ALL CLAIMS UNDER ANY THEORY OF LIABILITY (E.G., CONTRACT, WARRANTY OR TORT INCLUDING NEGLIGENCE, STRICT LIABILITY, PRODUCT LIABILITY OR ANY OTHER THEORY), JUDGMENTS, COSTS, DAMAGES, LOSSES, EXPENSES AND LIABILITIES, INCLUDING WITHOUT LIMITATION ANY DEATH, PERSONAL INJURY OR PROPERTY DAMAGE THAT ENTRANT MAY SUFFER IN THE COURSE OF OR OTHERWISE AS A RESULT OF ENTRANT’S PARTICIPATION IN THE CONTEST.

GENERAL LIABILITY RELEASE/FORCE MAJEURE:  Each entrant (and any minor entrant’s parent or legal guardian) agrees that Sponsor (A) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Contest or any Contest-related activity (including the Segment Challenge), or from entrants’ acceptance, receipt, possession and/or use or misuse of any prize, and (B) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose.  Sponsor assumes no responsibility for any damage to an entrant’s, or any other person’s, computer system which is occasioned by accessing the Website or otherwise participating in the Contest, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.  Without limiting the generality of the foregoing, Sponsor is not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due entries or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Contest or the Website, to be acting in violation of these Official Rules, or to be acting in an unsportsman-like or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Contest, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted.  If a dispute as to the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry may be deemed ineligible.  Sponsor reserves the right to modify, extend, suspend, or terminate the Contest if it determines, in its sole discretion, that the Contest is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Contest as contemplated herein.  In the event an insufficient number of eligible entries are received and/or Sponsor is prevented from awarding prizes or continuing with the Contest as contemplated herein by any event beyond its control, including but not limited to fire, flood, earthquake, windstorm, epidemic, pandemic, public health crisis, disease, virus, sickness or outbreak or other similar or dissimilar natural disaster; act of God or public enemy; riot or civil disturbance, act of any government or governmental authority, power failure, satellite or equipment failure, failure of telecommunications lines or failure or breakdown of plant, machinery or vehicles operated by a third party; labor dispute, strike, or lockout; actual or threat of war, armed conflict, terrorist attacks, war (declared, undeclared or threatened), explosion, nuclear, or chemical or biological contamination; or a government imposed travel ban, restriction on movement or gatherings, or other government imposed mandate of any kind, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), Sponsor reserves the right to modify, suspend, or terminate the Contest.  If the Contest is terminated before the designated end date, Sponsor may (if possible) select the winner(s) in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.  Only the type and quantity of prizes described in these Official Rules will be awarded.  If, for any reason, more bona fide winners come forward seeking to claim prizes in excess of the number of each type of prize set forth in these Official Rules, the winners, or remaining winners, as the case may be, of the advertised number of prizes available in the prize category in question may be selected in a random drawing from among all persons making purportedly valid claims for such prize(s).  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.  These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by a duly authorized representative of Sponsor.  The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision.  If any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.


ARBITRATION PROVISION:  By participating in this Contest, each entrant (and any minor entrant’s parent or legal guardian) agrees: (i) that any and all disputes the entrant may have with, or claims entrant may have against, the Promotion Entities relating to, arising out of or connected in any way with (a) the Contest, (b) the awarding or redemption of any prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration conducted in accordance with the rules of AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this paragraph; (ii) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (iii) the arbitration shall be held in Newport Beach, California; (iv) the arbitrator’s decision shall be controlled by the terms and conditions of these Official Rules and any of the other agreements referenced herein that the applicable entrant may have entered into in connection with the Contest; (v) the arbitrator shall apply California law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (vi) there shall be no authority for any claims to be arbitrated on a class or representative basis, arbitration can decide only entrant’s and/or Sponsor’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (vii) the arbitrator shall not have the power to award punitive damages against the entrant or Sponsor; (viii) if the entrant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of entrant’s filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (ix) with the exception of subpart (vi) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of AAA, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein.  If, however, subpart (vi) is found to be invalid, unenforceable or illegal, then the entirety of this arbitration provision shall be null and void, and neither entrant nor Sponsor shall be entitled to arbitrate their dispute.  If, for any reason, the American Arbitration Association is unable or unwilling to conduct the arbitration, you may file your case with any national arbitration company.

WINNERS LIST/OFFICIAL RULES:  To obtain a copy of any legally required winners list, send a self-addressed stamped envelope to: The Chipotle Segment Challenge Contest Winners List, CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660.  All such requests must be received within six (6) weeks after the end of the Promotion Period.